A simple and intuitive narrative is a great way to spread information - people like a good story. Unfortunately what I am realizing is that a good narrative is actually more powerful than raw data that might contradict it. It's hard to get people to let go of a storyline they buy into.
My strategy for undoing this is to first acknowledge that it makes sense (or else they will want to teach you why it is right - unnecessary if you have studied it extensively). Next, show data in a simple way that highlights the error their thinking. Last, Next, offer an equally compelling, alternative story line to replace the one you just undid. You also have to make sure to emotionally connect while you are trying to get someone to see a different point of view. People aren't too keen on giving up exchanging their views for those of someone they don't find to be likable.
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