While such combative language might be helpful in asserting some sort of intellectual dominance it does little to sway the other person or to convince an onlooker who might happen to read the exchange. In short, these sorts of exchanges lack persuasion. The other person stops listening and others feel uncomfortable associating with someone who uses such harsh tactics/language (even if they feel the "attacker" is right).
After a new friend frankly said to me "you are too harsh, you aren't going to convince anyone with your style," I began to reflect on my delivery and the idea more broadly.
As we are in the midst of an election cycle, the two campaigns of Barack Obama and Mitt Romney offered a nice comparison of two styles. With the increased "popularity" of voting (which is always common during presidential elections) "relatability" was a deciding factor. I saw one poll which asked "which candidate cares about me?" Obama won with nearly 85% of the vote. Throughout the year I have curiously reflected on key differences. Below are the nuggets I was able to glean from the race.
- Speak to the the future, not the past
- Say what you hope for, not what you don't like
- Switch between facts and stories
- Switch between formal and informal
I was also surprised to read an article which detailed the use of social scientists who have studied motivation and persuasion. They offered a few insights
If attacked, don't say you are "not" what you are accused of... State what you are. In Obama's case he didn't not say he was not a Muslim, he said he affirmed he was a Christian. People tend to remember the association....To encourage people to go to the polls they highlighted that nearby neighbors were voting, rather than highlighting the loss of their vote if they abstained. It seems social pressure and conformity are key.... Another tactic was to encourage voters by reminding them they had voted in the past. People are keen on maintaining (or maybe pressured to keep) consistency in their outward public image.....People also seem to be more likely to do things when they make a small plan. The campaign used small cards with a photo of the president to get people to commit to voting at a certain time. I guess signing a pledge and then following up would even further cement this commitment. Maybe that's why expectant brides still use RSVP cards. Maybe there is still a bit of psychological black magic in them.
In particular, it seems the two most important aspects for winning over people are competence and warmth.
Interestingly my most common attribute (my laugh and smile) turns in to an entirely different show of teeth when I engage in serious debate. I need to work on this a good bit. It will be an area of focus for me in the coming weeks/months.
Another thing I need to avoid is the use of extreme words (draconian is a good example). They just sort of make others roll their eyes and don't help to make your point. Instead of "draconian budget cuts", say "the effects of the cuts will be acute and deeply effect average Americans". People want a reason to believe something, not just facts.
